$2.56 on average. A share's worth is highly dependent upon the site's category (e.g. Apparel is more social than Medical) and the social network...
Nope! Much like how a share's value is dependent upon website category, so is the likelihood of a social network helping to close a sale.
you should expect about 105 directly referred visitors.
The viral coefficient (or k-factor) for the average eCommerce site is .02. Anything greater than 1 is considered "viral."
By comparison, Groupon's was .2 while Facebook was over 1.1.
Not really. Unless there is a large niche social network closely related to your vertical, your time is better spent elsewhere.
Tumblr receives 1.13x the amount of shares that Google+ did.
Top categories for Tumblr:
Although Wanelo is geared towards stores in the Apparel & Clothing category, it drives more revenue to Home & Garden stores. Wanelo also gets 8.95x more shares than Polyvore, another apparel focused network.
Top categories for Wanelo:
Home and Garden is the most shared category for Pinterest followed by Apparel and Clothing. The average order value from a Home and Garden share on Pinterest is an impressive $232.73.
Top categories for Pinterest:
Yep! Facebook, Twitter, and Pinterest drive the most revenue, but Email converts the highest at an astonishing 16.67% for vice (tobacco, adult, etc.) stores.
Mature and Adult stores receive .92 clicks per share on average.
Facebook "Own" buttons only accounted for .05% of revenue even though they convert at 4.8%.
Facebook "Want" buttons performed better at .15% of total revenue, but neither Open Graph action was meaningful to retailers.
Facebook still reigns supreme with the largest increase in share worth (48%) and conversion rate (54%).
The highest converting category is Novelty. Baby and Children have the highest average order value, however, Apparel and Clothing gets the most sharing activity.
Every vertical is different so you must measure everything and when valuing social media, don't just use the "Last Click" method.